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Why NFL took Taylor Swift into consideration when making 2024 schedule?

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Taylor Swift’s global dominance is such that even the NFL, which will happily overpower other sports on days previously sacred to them — the NBA on Christmas Day and college football on Black Friday — has to yield when it comes to her return to the United States to wrap up her “Eras Tour.”

NFL vice president of broadcast planning Mike North said the league needed to factor in her U.S. tour dates when making the 2024 season schedule, per Fox Sports.

Swift is set to have concerts at Hard Rock Stadium, the home of the Miami Dolphins, three days in a row from Friday Oct. 18 through Sunday Oct. 20. She will then travel to New Orleans for three consecutive days of shows at the Caesars Superdome, the New Orleans Saints’ home field, from Friday Oct. 25 through Sunday Oct. 27. The final leg of her U.S. return wraps up at Lucas Oil Stadium, the home of the Indianapolis Colts, from Friday Nov. 1 through Sunday Nov. 3.

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