Taylor Swift’s New Album Enjoys A 600% Sales Spike

Since it was released in April, Taylor Swift’s The Tortured Poets Department has been a true sales juggernaut. The set has ranked among the top-selling titles in the country for months, and it still manages to move huge sums every week.

Despite the fact that millions of fans have already purchased the title–and even more have consumed it voraciously on streaming platforms–The Tortured Poets Department is still selling incredibly well. The set rockets up Billboard’s purchase-only ranking this week as its sales figure grows significantly.

The Tortured Poets Department sold another 84,000 copies last week in America, according to Luminate. That’s the kind of number that most artists can only hope for when they drop an exciting, heavily-promoted new full-length. The fact that Swift is still able to reach that kind of a figure months after releasing her set is incredible.

What’s even more impressive is how much The Tortured Poets Department grew from one week to the next. The frame prior, the title sold just under 12,000 copies. From one period to the next, Swift’s latest blockbuster experienced a more than 600% gain in sales.

84,000 copies is enough for The Tortured Poets Department to return to No. 1 on the Top Album Sales chart this week. The set has now racked up seven stays on the throne on that ranking–nearly half of the 16 frames its been present on the tally in total. Swift’s project rockets from No. 6, a position it climbed to last time around.
Swift regularly shares new versions of The Tortured Poets Department, and superfans rush to buy any slightly altered take on the title. She will sometimes offer deluxe editions with new live recordings, or voice notes or demos. Oftentimes, these updates are made available on her website, but only for a short while.

All those tens of thousands of purchases also help The Tortured Poets Department keep its hold over the Billboard 200. Swift dominates the list of the most-consumed albums in the country for a fourteenth nonconsecutive week. The title moved 142,000 equivalent units in the past tracking frame, with more than half of those being traditional sales.