Prince William Has Hilarious Reaction to ‘Cheesy’ Sign with a Royal Twist in the Crowd at Soccer Game

Prince William couldn’t help but laugh at a very cheesy joke.

On July 6, the Prince of Wales, 42, stepped out in Germany to watch England face Switzerland in the UEFA EURO quarterfinals match, where he reportedly had an animated reaction to a fan sign in the stands before the game began.

According to Hello! magazine, Prince William and an equerry shared a laugh when they spotted a Team Switzerland supporter holding a poster that read “God Save the Cheese.” The cheeky phrase was a play on the British national anthem tracing back to 1745, known as “God Save the Queen” or “God Save the King,” depending on who holds the throne. Meanwhile, the Swiss are known for a rich tradition of cheese-making.

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Prince William Has Hilarious Reaction to ‘Cheesy’ Sign with a Royal Twist in the Crowd at Soccer Game
The Prince of Wales had a laugh about an unexpected fan sign from a supporter of the Swiss squad

By Janine Henni Published on July 8, 2024 01:12PM EDT
Prince William, Prince of Wales and President of The Football Association, looks on in the stands prior to the UEFA EURO 2024 quarter-final match between England and Switzerland
Prince William laughs in the stands before the UEFA EURO 2024 quarterfinal match between England and Switzerland on July 06, 2024 in Dusseldorf, Germany. . PHOTO: CLIVE MASON/GETTY
Prince William couldn’t help but laugh at a very cheesy joke.

On July 6, the Prince of Wales, 42, stepped out in Germany to watch England face Switzerland in the UEFA EURO quarterfinals match, where he reportedly had an animated reaction to a fan sign in the stands before the game began.

According to Hello! magazine, Prince William and an equerry shared a laugh when they spotted a Team Switzerland supporter holding a poster that read “God Save the Cheese.” The cheeky phrase was a play on the British national anthem tracing back to 1745, known as “God Save the Queen” or “God Save the King,” depending on who holds the throne. Meanwhile, the Swiss are known for a rich tradition of cheese-making.

Fans of Switzerland with a sign saying ‘ God save the cheese ‘ during the UEFA EURO 2024 quarter-final match between England and Switzerland at Dusseldorf Arena on July 06, 2024 in Dusseldorf, Germany.
A fan sign at the UEFA EURO 2024 quarterfinal match between England and Switzerland at Dusseldorf Arena on July 06, 2024 in Dusseldorf, Germany. JAMES BAYLIS – AMA/GETTY
Prince William Goes Wild Celebrating England’s Thrilling Euro Quarterfinal Win

Prince William recently shared a glimpse at his sense of humor when he shared his daughter Princess Charlotte’s “favorite joke at the moment” — a classic knock-knock joke about an “interrupting cow” — during an April visit to St. Michael’s Church of England High School.

At the soccer match, the Prince of Wales closely followed the action from the stands at Dusseldorf Arena, where the teams tied 1-1. The royal touched his temples and dramatically leaped from his seat during the close game, as did his equerry Lt. Commander Rob Dixon, who sat behind him. A viral video shared to TikTok showed Prince William hopping up and punching the air, and England ultimately won the penalty shootout 5-3, advancing them to the semifinal round.