Iga Swiatek and Ben Shelton Sign With Roger Federer’s On Brand

World No. 1 Iga Swiatek and American standout Ben Shelton are stepping into Roger Federer’s shoes.

Reigning Roland Garros and US Open champion Swiatek and Australian Open quarterfinalist Shelton have both signed apparel and shoe sponsorship pacts with Swiss sportswear brand On.

Both players will wear the brand’s newly developed on-court collection for pro players and custom editions of The Roger Pro.

The brand said in a statement the “On competition tennis shoe has been Swiss-engineered and designed individually for and in close collaboration with both players, Roger Federer and the Lightning innovation team at On Labs to meet the demands of their individual styles of game.”

Bearing the tagline “Swiss Engineering Meets the Swiss Maestro”, Roger Pro was formally launched last April featuring a small Swiss flag near the heel with its name “The Roger” embedded in gold type above the flag.

“Iga and Ben represent the next generation of world-class talent,” Federer said in a statement. “Both players demonstrate On’s competitive spirit and embody current and future champions of the sport. We are pleased to welcome them to the On family.”

Swiatek, who previously wore Asics shoes and apparel, said she’s pumped to join the brand co-owned by Swiss superstar Federer.