CELEBRITY
If you felt that half of the Philippines flew into Singapore to see Taylor Swift, you might actually be onto something.
Data from travel and experience app Klook showed that Filipinos were the top buyers globally of Klook ticket bundles for Taylor Swift’s “The Eras Tour” in Singapore, accounting for somewhere between 10% to 15% of the ticket bundles sold. In comparison, the percentage of sales from other ASEAN countries was only in the single digits per market.
“Philippines was a big chunk of that,” Michelle Ho, general manager of Klook Philippines and Thailand, said. “Malakas si Taylor Swift sa Pilipinas (Taylor Swift has a strong presence here in the Philippines).”
Klook told Rappler that at one point, over 10 million users entered their queue in the span of one second. And Klook’s infrastructure held up – something that not all platform can say. (READ: ‘Unprecedented’ demand for Taylor Swift tour crashes Ticketmaster website)
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