EXCLUSIVE: Prince Harry and Meghan Markle’s global Sussex brand felt “confusing” to the public for one key reason, says expert.

Prince Harry and Meghan Markle were criticised by a PR expert as their global Sussex brand failed to show one “unified narrative” which in turn resulted in it being “confusing” to the public.

The Duke and Duchess of Sussex have dominated headlines recently after a series of solo appearances by both of them in recent months.

Now, asked about whether the Sussex brand succeeded in reaching its full potential when the couple promoted it together, PR expert Renae Smith had one thing to say.

Ms Smith, who is the founder and director of PR and creative branding agency The Atticism, claimed that their brand “faced challenges” due to the couple’s “differing interests” and that their new business approach could potentially work in their favour.

She told Express.co.uk: “I think their decision to pursue individual brands could indeed work in their favour over the long term, although it’s bound to spark a fair amount of public speculation in the short term.

“From a PR perspective, this shift might allow each of them to create distinct brands that better reflect their different priorities and resonate more coherently with their individual audiences.