When Taylor Swift and Travis Kelce’s relationship was unveiled last year it came as a shock to fans.

Some questioned what had brought together the bad boy of the NFL world and the squeaky clean pop star – who was herself on the rebound from a short-lived fling with musician Matty Healy.

Yet over the months, as pictures emerged of Travis swapping friendship bracelets at the Eras tour and Taylor rushing onto the field at the Super Bowl, the pair were presented as your stereotypical jock and head cheerleader couple – albeit on a greater stage.
Now, however, doubts have been cast once more over the validity of their romance, with Travis forced to furiously deny his relationship with Taylor is a scam after a ‘leaked’ document revealed a strategy to announce their split.

Yet while this contract is said to be ‘entirely false and fabricated’, Travis’ publicist Jack Ketosyan has admitted to setting up showmances before – even revealing how you can spot if a relationship has been staged.
Featuring in an Australian podcast for Mamamia’s The Quicky in 2019, Jack said the fake romances are generally put together if a celebrity has a film or new project to promote or to distract from bad publicity that comes with a flop or scandal.

He admitted to staging at least two relationships during his career, having used them as a tool to distract the public from negative headlines.

While he didn’t name names, the Hollywood insider said that it’s not uncommon for stars to sign a ‘love contract’, which requires them to ‘date’ for at least a year.

In the celebrity world, it’s out with the dating apps and in with the lawyers, publicists and accountants.

Jack explained that fake relationships were once used to cover up the fact a popular actor was gay, but now it’s all about generating buzz.

‘It’s to be able to sell the hype of it – whether a concert, album… or getting people to go to see the movie, it is all about the hype at the moment,’ he explained.

Travis Kelce’s publicist is the master of the showmance! PR admitted helping celebs fake affairs to boost their careers and even wrote a book about it – as NFL star’s ‘contract’ with Taylor Swift leaks
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11:35 BST 04 Sep 2024, updated 17:22 BST 04 Sep 2024
By Rebecca Lawrence
Have YOU got a story? Email tips@dailymail.com
When Taylor Swift and Travis Kelce’s relationship was unveiled last year it came as a shock to fans.

Some questioned what had brought together the bad boy of the NFL world and the squeaky clean pop star – who was herself on the rebound from a short-lived fling with musician Matty Healy.

Yet over the months, as pictures emerged of Travis swapping friendship bracelets at the Eras tour and Taylor rushing onto the field at the Super Bowl, the pair were presented as your stereotypical jock and head cheerleader couple – albeit on a greater stage.

Now, however, doubts have been cast once more over the validity of their romance, with Travis forced to furiously deny his relationship with Taylor is a scam after a ‘leaked’ document revealed a strategy to announce their split.

Yet while this contract is said to be ‘entirely false and fabricated’, Travis’ publicist Jack Ketosyan has admitted to setting up showmances before – even revealing how you can spot if a relationship has been staged.

Travis Kelce’s publicist shares his expertise on setting up showmances
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As Travis Kelce has been forced to furiously deny his relationship with Taylor Swift is a scam, MailOnline takes a look at stars who have admitted to having showmances (Taylor and Travis pictured in February)
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As Travis Kelce has been forced to furiously deny his relationship with Taylor Swift is a scam, MailOnline takes a look at stars who have admitted to having showmances (Taylor and Travis pictured in February)
Two years later, Jake pulled the same stunt with another YouTuber, ‘marrying’ Tana Mongeau in Vegas. He later confessed: ‘sometimes you end up getting fake married. So I’ll leave it at that’
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Two years later, Jake pulled the same stunt with another YouTuber, ‘marrying’ Tana Mongeau in Vegas. He later confessed: ‘sometimes you end up getting fake married. So I’ll leave it at that’
Kim’s stepbrother Brody Jenner was also caught up in a showmance, admitting he faked his relationship with Lauren Conrad on The Hills (pictured in 2008)
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Kim’s stepbrother Brody Jenner was also caught up in a showmance, admitting he faked his relationship with Lauren Conrad on The Hills (pictured in 2008)
Ketsoyan co-authored a novel all about celebrity showmances, based on his own experiences as a publicist
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Ketsoyan co-authored a novel all about celebrity showmances, based on his own experiences as a publicist
Taylor and Travis hold hands as they depart stage in Amsterdam
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Are Taylor and Travis in a ‘showmance’ relationship?

Yes
No
Maybe
Featuring in an Australian podcast for Mamamia’s The Quicky in 2019, Jack said the fake romances are generally put together if a celebrity has a film or new project to promote or to distract from bad publicity that comes with a flop or scandal.

He admitted to staging at least two relationships during his career, having used them as a tool to distract the public from negative headlines.

While he didn’t name names, the Hollywood insider said that it’s not uncommon for stars to sign a ‘love contract’, which requires them to ‘date’ for at least a year.

In the celebrity world, it’s out with the dating apps and in with the lawyers, publicists and accountants.

Jack explained that fake relationships were once used to cover up the fact a popular actor was gay, but now it’s all about generating buzz.

‘It’s to be able to sell the hype of it – whether a concert, album… or getting people to go to see the movie, it is all about the hype at the moment,’ he explained.

He claimed that one minor female star got a ‘career boost’ out of such an arrangement and is now a ‘household name’ thanks to her year-long relationship with an actor.

‘It was more of a mutual agreement between the agents,’ he recalled. ‘We had a male who actually had a movie coming out and it was getting a lot of bad reviews and slack and they wanted to take the negativity of the movie away and make it more about him.

‘We found him a girl, a one-year deal, he finished off the press and a little bit after that they went their separate ways. She did not want to do a two-year deal.’

He went on to say the ‘main clue’ for spotting a faked romance is when a lesser-known star becomes ‘the most talked-about girl in Hollywood’ overnight thanks to her relationship.

Jack has not only given an interview about setting up showmances, but has written a novel based on his real experiences too.